Hi, I'm Lior.

Product designer based in Israel, working worldwide with talented people at ServiceNow.

With a background of M.Arch in Architecture and town planning, I offer a unique perspective to the UX field by utilizing my expertise in design process. And this is how I run a design process - close attention to the smallest details, without ever losing the larger context.

Whether I'm facilitating a workshop, exploring user needs, or refining a single interaction, the goal is always the same: experiences that feel simple, purposeful, and intuitive.

When I'm not designing I'm painting, making ceramics, petting whatever cat will let me, or baking something that never quite tastes like it looked in my head.